Terms of Use

What Competitor Watch is

Competitor Watch reads publicly available pages of a website you name (its homepage, robots.txt and sitemap) and turns them into a plain-English profile: what the business says it offers, whether it publishes prices, how active its blog is, and similar public facts. It reads the same pages any visitor or search engine can see. It is a research aid, not professional advice.

The same public pages power two more free checkers: Keyword Gap, which lists the keywords a competitor’s pages target that yours do not, and Negative Keywords, which suggests a starting list of search terms to exclude from your ads. Watch plans, described below, add weekly monitoring and saved Keyword Gap comparisons on top.

Fair and lawful use

• Use snapshots for lawful business research only, not for harassment, stalking, or targeting individuals.
• Do not use the tool to overload, scrape, or attack any website or our service.
• Do not attempt to bypass our rate limits, security or anti-bot checks.
• Marketplaces, social networks and similar platforms cannot be snapshotted; enter a business's own website.

Accuracy

Snapshots are generated automatically from public pages on a best-effort basis. Websites change, block crawlers, or structure things unusually, so a snapshot can be incomplete or out of date. We do not guarantee accuracy, and you should not rely on a snapshot as the sole basis for any business decision. The same applies to Keyword Gap results, Negative Keywords lists and the change alerts sent on a Watch plan.

Website owners

If you own a website and want it excluded from Competitor Watch, email [email protected] with the domain and we will block it. Our crawler behaves politely and identifies itself; see the bot page.

Paid plans

The snapshot, Keyword Gap and Negative Keywords checkers are free and need no account. Weekly monitoring is a paid subscription, called a Watch plan. There are four plans, priced by how many competitor websites you can watch at once:

• 2 competitors: £5 a month
• 5 competitors: £9 a month
• 15 competitors: £14 a month
• 25 competitors: £20 a month

Prices are in pounds sterling. Websodigital is not VAT registered, so no VAT is added. Every plan includes a weekly check of each competitor you add, an email when something changes (new or removed pages, prices, services, content activity, marketing and lead tools), a manage page where you add or remove competitors within your plan limit at any time, and the Keyword Gap features described below. To move to a bigger plan, email us.

Free month and billing

Every plan starts with a free month (30 days). You add a card at checkout, which runs on Stripe’s own secure pages; we never see or store your card details. Nothing is charged during the free month, and we email you before it ends. If you have not cancelled by then, your card is charged the monthly price for your plan, and again every month after that until you cancel. Each payment covers the month ahead.

Cancelling

You can cancel at any time, with no notice period and no account to log in to. Open your manage page (the link is in every email we send, or request a fresh one from the manage page) and choose “open the billing portal”. The portal is run by Stripe; from there you can cancel, change your card and download invoices. Cancelling takes effect at the end of the period you have already paid for: monitoring continues until then and you are not charged again. If you cancel during the free month you pay nothing at all. Because each month is paid in advance and you keep the service until the end of it, we do not refund part of a month. Nothing in these terms affects your statutory rights.

The unsubscribe link in our emails stops the weekly checks and the emails straight away, for every competitor on the plan.

If a payment fails

If a monthly payment fails, your plan is paused: the weekly checks stop and new Keyword Gap runs are not started, but your manage page, saved results and CSV exports stay available. Update your card in the billing portal; once the payment goes through, the plan resumes on its own. If the payment still cannot be collected, the subscription ends and the plan is cancelled.

Keyword Gap on a Watch plan

The free Keyword Gap checker shows its result on screen only. On a Watch plan you can also save a comparison of your website against one competitor, with one saved comparison for each competitor slot on your plan (2, 5, 15 or 25), run it again whenever you like, export any run as a CSV file, and have each saved comparison re-run automatically about every 30 days with a list of what changed: new gaps and closed gaps. We keep the latest 12 runs of each saved comparison, and changes found by a monthly re-run are included in your email digest. Stopping a comparison deletes its saved runs.

Keyword Gap reads the keywords a competitor’s own public pages target: page titles, headings and descriptions from up to 15 pages of each site. These are targets, not rankings. It does not measure where anyone ranks or how often a phrase is searched, and a phrase can appear or disappear when the sampled pages change, so treat a monthly change as something to check rather than a measurement. Keyword Gap does not read a website more than once every 12 hours, so a run may reuse a recent result; the manage page tells you when that happens.

Liability

To the fullest extent permitted by law, Websodigital is not liable for any indirect or consequential loss, or any loss of profit, data or business, arising from your use of Competitor Watch. Nothing in these terms limits any liability that cannot be limited under UK law, including liability for death or personal injury caused by negligence, or for fraud.

Governing law

These terms are governed by the laws of England and Wales, and any dispute is subject to the courts of England and Wales.

Contact

Questions about these terms? Email [email protected].