CompetitorWatchThe keywords they target
that you don’t.
Type your website and a competitor’s. We read both sites’ own pages — sitemap, titles, headings — and list every keyword their pages go after that yours never mention.
Reads only public pages, robots.txt respected, results cached so no one’s site gets hammered.
Honest by design
Every phrase links to the competitor page it came from. Click it, see it with your own eyes. No black box, no estimated numbers.
Tools that promise competitor “rankings” for free are guessing. We show what their pages are built to win — the part you can actually copy the strategy of.
Brand names, cookie banners, “read more” buttons and template furniture are stripped, so what’s left is the strategy: services, places, problems, products.
Questions
Where does the data come from?
From both websites' own public pages: the sitemap, page titles, headings and meta descriptions — the same things a search engine reads. Every phrase in the results links to the competitor page it was found on, so you can verify it yourself.
Is this what they rank for?
No, and we say so on every result. Rankings need paid index data and are often estimated. This shows what their pages TARGET — which is the part you can act on: if they have a page for a service or area and you don't, you can't rank for it either way.
Why does a gap matter?
Google shows one page per search. A competitor with a dedicated page for 'boiler repairs in Chester' will beat a site that mentions boilers once on the homepage. Each gap row is a page they have and you don't — a to-do list, in their own words.
How many pages do you read?
Up to 15 per site from the sitemap, money pages first, with the site's robots.txt respected and a cached result reused for 12 hours so nobody's server gets hammered.
What should I do with the results?
Pick the gaps that match services you actually offer, and build a proper page for each — real content, not a copy with the town swapped. That's exactly the work Websodigital does for UK businesses if you'd rather not do it yourself.
Want the full picture of a competitor — their ad platforms, lead capture, site weaknesses? Run a free Competitor Watch snapshot.